imaginative inc.

IMGNTV SCRIPT007 [Sony Drive NEWS SCREEN SAVER]
PROJECT NO: IMGNTV014
URL: http://www.sony.jp/news/screensaver/
LAUNCH: 2005.06.30
CLIENT: SONY MARKETING JAPAN INC.

The RSS, as a typographical and chronological art.

The idea for Sony Drive News Screen Saver derived from the former web-project, Sony Drive News Reader.
We were asked to create a dynamic Flash module to provide the RSS news reader for Sony Drive users (http://www.sony.jp/), but we continued on to this screen saver project simply because we wanted to create something fun and beatiful in the freedom from the website guidelines and regulations.

The screen saver works basically the same with the original module (http://www.sony.jp/news/), dynamically refering to Sony Drive's Headline News and other RSS files from SONY brand websites.
The thing that differentiates itself from the other RSS readers is an idea of showcasing each RSS news article as a typographical and chronological art.
The screen saver lauches and starts counting from 1946-05-07 00:00:00, the corporate establishment day, up to the date of the latest news.
Each typographical object is completed with the fragment of the previous article, reminding us that the corporate activities are all connected from the beginning.

Sony Drive News Screen Saver Image